The company had already taken tentative steps with its Mac mini computer, positioned as a device that customers could use as part of a home-theater system.īut NPD Group analyst Ross Rubin said the iTV device, which measures about six-by-six inches and an inch thick, expands upon the direction Apple has taken with the iPod and signals more than ever Apple's new focus toward the consumer living room. Jobs called iTV "the missing piece" of the iPod ecosystem that the company believes will lead to merging the content on a computer with the television into an all-in-one resource for digital entertainment. Apple expects the device, tentatively called iTV, to be available in the first quarter of next year for $299. Indeed, Apple Chief Executive Steve Jobs also announced plans for a new wireless device that attaches to a television to allow consumers to manage and playback their digital-media files on their televisions. Many technology executives see online movie sales as the holy grail of downloadable entertainment and as a conduit for computer makers for moving into consumers' living rooms and possibly changing the definition of home entertainment along the way. IPod sales, but could also help its efforts to tap the potentially lucrative home-theater segment and snag a big slice of the multibillion-dollar market for DVD rentals and sales. Selling movies through iTunes may not only help boost Apple's
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |